Pricing:

Naturally, the pricing of an automobile you wish to buy will be of concern. No one wants to over pay for any purchase. We'd like you to understand that for the most part, automobiles are a depreciating asset. Meaning, the longer you own the vehicle the less it will be worth from the time of the original purchase price. Even if the automobile sits in your garage and you never put a mile on it, it will still lose value.

You may wonder how you can be sure then that you're getting the best price on the vehicle you wish to buy. There's really never one better deal than the next, if you think about it. You just have to clarify what you personally place a higher value on.

In our humble opinion, it isn't just getting the "best price" for a vehicle that defines what a "great deal" is. There is more to consider.

Such as:

• The location .If there were a problem or any issues to resolve, is the dealer close enough for a return visit (or two)?
• The service department .Does the service department have accommodating hours, rentals or loaners, shuttle services for convenience. Are they known to be professionals, do they get the job done correctly the first time, are mechanics employed in service Certified Technicians or just hired help for man power?
• The hours of operation. Maybe the hours aren't early enough or late enough for you to get there and do your business with the adequate time you need.
• The staffing .Were the Salespeople and/or Managers as friendly, respectful and courteous after the sale was made? Did they work through any questions or concerns like true professionals? After the sale you may have felt slighted or not quite as important prior to the sale.
• The dealer reputation. have you checked the BBB (Better Business Bureau) to see what kind of feed back the dealership has received, OVERALL. Have people consistently recommended or disdained the dealership of choice.

...so on and so forth. Be sure to take a good look at other factors that may also weigh influence on your decision to do business with a particular dealer.

The dealers, regardless on what advertisements you saw or heard, all own their factory new automobile inventory for the same price. They all have the same MSRP & Invoice . All dealers are offered the same incentives each month such as factory rebates , special finance rates , dealer cash and dealer hold back . Other than colors and various options, the vehicles are all the same. There are certain reasons (we'll later touch upon) why it seems one dealer can sell a new car for less than the other, but certain factors apply only to "new" vehicles (as there aren't any pre-owned automobile factories that currently exist, or at least that we're aware of anyway).

• Advertisements- You'll often hear and see various advertisements that seem too good to be true. The advertisements can and will be honored, but you have to read/hear all the facts stated. Maybe the price you saw/heard regarding a specific vehicle reflects a certain cash or trade amount (that should be stated).
• Maybe there's a rebate you might not qualify for, such as "owner loyalty", "recent college grad" or "active military" discount.
• You might not qualify for the interest rate that seemed so incredible, because your credit rating doesn't meet the banks criteria, OR you may qualify for the rate but it may only be valid for a very short term of finance, much shorter than you might had hoped.
• The amazing price you had seen was on one particular stock numbered vehicle (that should be stated). Though it did say "over 40 available", sadly only one particular stock number is for the price in the advertisement that got you in the door. But they quickly tell you ".good news, there are others with similar savings".

We could go on. For now go on to PRICING (PAGE 2)